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Data Strategy: Business Value Shows Up at the User Interface

Business value migrates in the direction of the user interface. Experience shows that no matter how much upstream data collection, information transformation and intelligent integration occurs, the payoff in the experience of the client occurs at the user interface. Whether business analyst, electronic file clerk, top executive, system administrator or power user, the "Ah ha!" moment occurs at the user interface. Information delivery provides a last opportunity to synchronize the experience of the user with the business process that is unfolding in the IT system. This is a basic principle in thinking about system architecture and the design of a usable software interface.

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