Unica ships Affinium NetInsight web analytics for an integrated view of customer behavior
Unica, a provider of Enterprise Marketing Management (EMM) solutions, today announced the shipment of Affinium® NetInsight(TM), a robust, enterprise-level web analytics solution. Affinium NetInsight enables cross-channel information integration - giving marketing professionals comprehensive insight into their customers buying behavior to improve decision-making and drive more effective customer interactions.
Key differentiators and benefits of the Affinium NetInsight solution include:
- An open, extensible data architecture facilitates direct integration of web analytics data with other channel and customer data, business intelligence (BI) solutions, and any other ODBC-compliant application without requiring additional APIs or adaptors;
- On premise or on demand options, with the ability to use page tags, log files or any combination of the two, deliver greater flexibility and faster deployment;
- Unique "drag and drop" capability allows business users to create their own reports and improve speed to market;
- Drill-anywhere, trend-anything capabilities across all reports, dashboards and KPIs ensure detailed data, down to specific web visits, is accessible for deeper insight and informed decisions.