Predictive Analytics firm CopperKey secures $2.2 milion financing
Tucson-based investment firm HOTventures, along with members of the Desert Angels, Wasatch Venture Fund and Zone Ventures have joined with angel investors from Canada, Arizona, Utah and Idaho in investing a total of $2.2 million in a Series C1 round offered by CopperKey, Inc., a rapidly growing predictive marketing software company in Gilbert, Arizona that was founded by two University of Arizona graduates, Dr. David Castillo (engineering) and Dr. Don Kridel (economics).
CopperKey develops and sells BizFusion – software-as-a-service that enables any business to search customer or prospect databases for predictive attributes that will vastly improve marketing results. The software will additionally compare database results with third-party data provided by CopperKey for new customer acquisition, cross-sell and up-sell applications as well as response analysis. Geographic mapping capability is also integrated into BizFusion to show where the predicted results will come from.
With a simple point-and-click portal interface, BizFusion allows business owners, executives and managers to automatically analyze their customers, perform sophisticated market analysis and identify high quality prospects that are ranked by their level of interest and likelihood to purchase. For example a company can use BizFusion to predict and rank customers most likely to repurchase within the next three months and map those customers by region.