More than 56 million users visited a newspaper Web site in 1Q 2006

According to new data released today by NAA, the online audience for newspapers hit record levels in the first quarter of 2006, with more than one in three of all Internet users visiting a newspaper Web site over the course of a month.

The data from Nielsen//NetRatings show that newspaper Web sites averaged 56 million users, or 37 percent of all online users during the first quarter of 2006, an 8 percent increase in reach over the same period a year ago. In addition, of the nearly 112 million people who visited news and information Web sites, more than half (58 percent) of those seeking news and information online turned to an online newspaper Web site.

 

Newspaper Web site usage data is supplied by Nielsen//NetRatings, a leading provider of Web audience usage data, based on their MegaView Local syndicated service. Data is collected by tracking usage of 345,000 Internet users drawn from a combination of home, work and school.  Data for this report is based on Web usage during the month of November 2005.

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