Only 5% of the Fortune 1000 Executives are Convinced in the Credibility of Corporate Blogging
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While Fortune 1000 senior executives at top companies have blogs on their radar, The Makovsky 2006 State of Corporate Blogging Survey, conducted by Harris Interactive®, concludes that they are slow to react to the growing credibility of corporate blogs as a communications medium. |
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Makovsky survey revealed that nearly 50% of executives polled do not have corporate policies pertaining to blogging, although 77% believe that their organizations should address such policies. |
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The national telephone survey of 150 senior
executives (directors and above) of a cross-section of Fortune 1000
companies was commissioned by Makovsky + Company, and conducted by Harris
Interactive® in February 2006 .
More details of the survey available at Makovsky & Company |
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