$200 Million Dollar World Cup for Univision

Univision, the largest Spanish-language TV network in the United States, said in November it had World Cup commitments worth $180 million, and was still selling the monthlong games, which begin June 9 in Germany. TNS Media Intelligence estimates World Cup revenue for Univision will be $200 million. Last year's Upfront take for Univision was $900 million out of a $9 billion plus Upfront market. 

  • There are about 42 million Hispanics in the United States and have $800 billion worth of spending power in the US.
  • Advertisers spent $3.3 billion going after Hispanic spending power in the United States in 2005.
  • Hispanic online ad spending is forecast to grow by 32% in 2006, compared to 25% in the general market, and the number of Hispanic Internet users will grow from 15.7 million last year to 16.7 million in 2006, and increase by 33% over the next five years, according to eMarketer's new Hispanic Youth Online report. 


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