The Reality TV of the Internet - Social Networking Sites Attract 69 Million Users
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Nielsen//NetRatings announced that April’s top 10 social networking sites collectively grew 47 percent year over year, increasing from an unduplicated unique audience of 46.8 million last year to 68.8 million in April 2006, reaching 45 percent of active Web users. |
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MySpace had 38.4 million unique visitors and a remarkable year-to-year growth rate of 367%. Blogger at No. 2, garnered 18.5 million unique visitors and grew 80% yoy, followed by Classmates Online with 12.9 million unique visitors and a 10% yoy increase. YouTube was in fourth place with 12.5 million unique visitors. “Social networking sites are the reality television of the Internet,” said Jon Gibs, senior director of media, Nielsen//NetRatings. |
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