American organic love fest was worth $28.3 billion in 2005

Nation’s 15-year Natural/Organic “Fad” to Grow by Additional 63% - Market to Soar from $28.3 Billion in 2005 to $46.1 Billion in 2010

What was once considered a hippie or “alternative” fad has evolved into a national organic love fest that has taken American food marketers and retailers on a joy ride worth $28.3 billion in 2005, according to Natural and Organic Food and Beverage Industry Trends: Current and Future Patterns in Production, Marketing, Retailing, and Consumer Usage, the newest report from market research publisher Packaged Facts.

Packaged Facts projects sales of natural/organic food and beverages will soar past $46 billion by 2010, increasing by nearly 63%, as the popularity and availability of natural/organic products continues to gain momentum. The addition of Wal-Mart as a major purveyor of organics, rapid growth in all major supermarkets’ private label organic offerings, and highly anticipated expansion of the widely successful supermarket “lifestyle” stores assures the forthcoming exponential market growth.

Key Market Metrics to Watch:
. New product and promotional trends
. Competitive profiles of producers, marketers and retailers
. Consumer trends and behaviors surrounding organics and natural products

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