Consumer goods for kids is a $115 billion business, says Packaged Facts

Concurrently, families spend more than $115 billion on kids in key consumer areas, such as food, clothing, personal-care items, entertainment, and reading materials. Almost half of this total, $58.3 billion, is devoted to food expenditures. By Packaged Facts estimates, annual expenditures by families on consumer goods for kids will reach approximately $143 billion by 2010.

Preschoolers aged 3 to 5, younger kids aged 6 to 8, and tweens aged 9 to 11—a compact consumer group that’s nearly 36 million kids strong—continue to pack a punch in purchasing power, which in 2005 was estimated to be $18 billion for packaged goods, according to The Kids Market in the U.S., a new report from market research publisher Packaged Facts. Packaged Facts projects the kids market will experience substantial growth during the next four years, reaching $21.4 billion in disposable income by 2010.

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