U.S. advertising industry to grow to $400 billion by 2015
Kagan expects 2006 to be a good year for U.S. advertising industry, with growth of 6.6% to $256 bil., and forecasts a CAGR of 5.1% over the next decade to bring the total ad market to $400 bil. by 2015.
The total ad revenue up 3.9% to $240 bil. in 2005. The weakness was mainly in traditional broadcast TV and radio as strong showings were made by traditional media sectors like Cable TV, Outdoor and Out Of Home, as well as new media.
Kagan's Advertising Forecasts 2006 analyzes the 15 major media ad sectors – including Cinema Advertising and the added coverage of Satellite Radio – and uses historical data and trend analysis to create authoritative projections for the industry.
Advertising Forecasts 2006 delivers sector-specific forecasts through 2015, including key financials relating to audience reach and frequency. Plus, this in-depth report delivers historical data, industry projections, growth models, benchmarks and national vs. local comparisons for these 15 major advertising segments.
· Broadcast Networks
· Business Publications
· Cable Networks
· Cinema Advertising
· Direct Marketing
· Farm Publications
· Interactive TV
· Internet
· Magazines
· Newspapers
· Outdoor and Out Of Home
· Radio
· Television Stations
· TV Syndication-Barter
· Yellow Pages
