Spending on Father’s Day this year is anticipated to reach $9.0 billion

According to the NRF 2006 Father’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch, spending on Father’s Day this year is anticipated to reach $9.0 billion, up from last year’s $8.2 billion. When it comes to spending on gifts for Dad, the average person is expected to spend $88.80, compared to the $122.16 spent earlier this year on Mom.

While last year consumers clung to big boxes (36.8%), this year they’re planning on hitting department (32%) and specialty stores (30.6%) instead of discounters (29.7%). Other popular locations include specialty clothing stores (6%), online (15%) and catalog orders (3%).

Most dads can expect at least a greeting card, with almost 69 percent of consumers expected to purchase at least one card for Father’s Day. Two other noticeable favorites for Dad this year are gift certificates (27%), and special meals or outings (38.1%). Other popular categories include clothing (32.0%), books or CDs (22.3%), electronics or computer-related accessories (15%), home improvement or gardening tools (10.9%), sporting goods or leisure items (9.1%), and tools or appliances (11.2%).

Not surprisingly, women are the lead spenders for this holiday, with average per-person spending anticipated to reach $90.41, about the same as 2005 spending at $91.46. Men will shell out approximately $87.07 for dad this year, slightly higher than the $79.42 last year.

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