76% of consumers use coupons
The number of Coupons distributed in 2004.
76% of the overall population use coupons
and many do so for both the cost savings benefit and the deal-enjoyment
factor, according to data released by the Promotion
Marketing Association (PMA) Coupon Council. The council study also
claims that consumers save $3 billion annually with coupons.
Read Seth Godin's posting The thing about coupons for some interesting rants about coupons.