150 million consumers visited a travel Web site in 2005, says comScore

comScore found that nearly 150 million consumers visited a travel Web site in 2005, a 35-percent increase over the previous year. Annual online travel revenues exceeded $60 billion in 2005, representing a 20-percent increase versus 2004, with all travel segments posting gains.  

Global airline industry had revenues of $326 billion in 2006 and is projected to increase to $356 billion in 2006, according to IATA.

$73.4 billion
Estimated 2006 online travel sales 
$211.4 billion
Estimated 2006 total retail e-commerce including online  travel

(Source: Shop.org report) 

  • The branded supplier sites captured approximately 57 percent of online travel dollars in 2005, up from 55 percent in 2004.

  • A similar pattern has emerged in the hotel segment, where supplier sites have grown from a 52 percent share in 2003 to 59 percent in 2005. 

  • When people begin the process of researching travel services online, 46% indicated that the first site they visited was either Expedia, Travelocity or Orbitz – nearly double the proportion of people who reported starting their research at a branded airline, hotel or car rental site (24%).  

  • 72% surveyed indicated that they begin their planning for leisure travel within eight weeks before taking the trip, with only 28% saying that they start researching and planning more than two months ahead of time.

 

Previous: « Worldwide plasma TV shipments rose 87% year-over-year

Next : » Consumer borrowing increases 6% in April as credit card spending and auto loans jump


  ABOUT    CONTACT Metrics 2.0 RSS Feeds RSS   Metrics 2.0 Widgets for your site or blog WIDGETS   ARCHIVES


Enter Email for Daily Feed Delivery: