150 million consumers visited a travel Web site in 2005, says comScore

comScore found that nearly 150 million consumers visited a travel Web site in 2005, a 35-percent increase over the previous year. Annual online travel revenues exceeded $60 billion in 2005, representing a 20-percent increase versus 2004, with all travel segments posting gains.  

Global airline industry had revenues of $326 billion in 2006 and is projected to increase to $356 billion in 2006, according to IATA.

$73.4 billion
Estimated 2006 online travel sales 
$211.4 billion
Estimated 2006 total retail e-commerce including online  travel

(Source: Shop.org report) 

  • The branded supplier sites captured approximately 57 percent of online travel dollars in 2005, up from 55 percent in 2004.

  • A similar pattern has emerged in the hotel segment, where supplier sites have grown from a 52 percent share in 2003 to 59 percent in 2005. 

  • When people begin the process of researching travel services online, 46% indicated that the first site they visited was either Expedia, Travelocity or Orbitz – nearly double the proportion of people who reported starting their research at a branded airline, hotel or car rental site (24%).  

  • 72% surveyed indicated that they begin their planning for leisure travel within eight weeks before taking the trip, with only 28% saying that they start researching and planning more than two months ahead of time.


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