50 million Americans turn to the internet for news on a typical day

Some 50 million Americans turn to the internet for news on a typical day, a new highwater mark for online news-gathering that coincides with rapid growth of broadband adoption in American homes, according to Pew Internet & American Life project report.
Over the last four years, overall internet penetration rose from 58% of all adult Americans to 70%, and home broadband penetration grew from 20 million people (or 10% of adult Americans) to 74 million people (37% of adult Americans).
$613 million
Advertising revenue for newspaper Web sites in US and Canada in 1Q 2006. (Newspaper Association of America)
 

When asked in a December 2005 survey of 3,011 Americans if they turn to any of six possible sources of news on a typical day, respondents told us the following about their news consuming habits:

 

Where People Got News "Yesterday"

 

All respondents

Non-internet users

Dial-up users

Broadband users

Local TV

59%

57%

65%

57%

National TV

47

43

50

49

Radio

44

34

52

49

Local paper

38

37

41

38

Internet

23

--

26

43

National paper

12

8

12

17

Source: Pew Internet Project December 2005 survey.

 

Traditional media organizations dominate online news sources.When asked where they go online for news:

  • 46% of all internet users say they go to the website of a national TV news organization such as CNN or MSNBC.

  • 39% go to portal websites such as Yahoo or Google; the figure is 44% for broadband users.

  • 32% go to websites of a local daily paper. 

  • 31% go to the website of a local TV news station.

  • 20% say they go to a website of a national daily newspaper. 

 

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