U.S. bread market is larger than the online Ad sales

$12.5 billion

Overall internet advertising revenues (U.S.) for 2005 (IAB)

As the focus on whole grains’ nutritional value has added a new dynamic to an otherwise mature U.S. bread market, sales bread increased 1.1% in 2005 to $13.7 billion, according Packaged Facts.

Packaged Facts projects that the U.S. bread market should see a continuous growth trend and reach $14.12 billion by 2010.

Virtually every top marketer introduced health-conscious bread in 2005, with 33 of 80 new products containing whole wheat. Many products mimicked the taste and texture of classic white bread.

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