BlackFoot, a marketing analytics startup, raises $2.5 million

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BlackFoot, a multichannel marketing intelligence platform provider, announced the completion of $2.5 million in Series A financing. Canaan Partners and Draper Richards led the financing with participation from private investors. BlackFoot will use the funds to meet growing demand for its Analytix MI and newly released Liber8or products.

As consumer purchasing behavior changes amidst a shifting media landscape, custom marketing analytics are becoming an ever more vital part of corporate strategy.  But for marketers, managing data from multiple changing channels has never been more complicated and error-prone.  

BlackFoot’s Analytix MI promises to cut through this process to provide great accuracy in web reporting and a more comprehensive view of marketing return on investment (ROI).  With Analytix MI, marketers can quickly and easily combine and analyze measurements from multiple online and offline channels. BlackFoot’s newest product, Liber8or, allows marketers to further enrich their data with demographic, psychographic and sociographic breakdowns for deeper insight.

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