U.S. wireless music services will have over 50 million users by 2010
|
470
million |
U.S.
wireless music services will have over 50 million users and generate
more than a $1 billion dollars in revenue in 2010, just 5 years after
appearing in late 2005, forecasts IDC. Wireless over-the-air (OTA) music
services offer mobile phone users a convenient way to buy music and
provide the music industry with an exciting new distribution
channel.
IDC expects music-enabled mobile phone shipments to reach nearly 60% of all handsets shipped in the U.S. by 2010. Key drivers for future growth include music-enabled handset penetration, deployment of broadband wireless networks, increased marketing efforts, bundling and cross-promotion of various music-related services, and driving flat-rate pricing schemes. Digital Music Sales Nearly Triple in 2005 to $US 1.1 billion |
