JupiterResearch Finds That Deployment of Corporate Weblogs Will Double in 2006 to 70%

JupiterResearch, reveals that 35% of large companies plan to institute corporate Weblogs this year. Combined with the existing deployed base of 34%, nearly 70% of all site operators will have implemented corporate blogs by the end of 2006.

According to a new report, "Corporate Weblogs: Deployment, Promotion, and Measurement," currently 64% of executives spend less than $500,000 to deploy and manage corporate Weblogs.

The new research finds that Weblogs are underused for generating word-of-mouth (WoM) marketing opportunities. Only 32% of marketing executives said they use corporate Weblogs to generate WoM around their company's products or services.

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