JupiterResearch Finds That Deployment of Corporate Weblogs Will Double in 2006 to 70%
JupiterResearch, reveals that 35% of
large companies plan to institute corporate
Weblogs this year. Combined with the existing deployed base of
34%, nearly 70% of all site operators will have implemented corporate
blogs by the end of 2006.
According to a new report, "Corporate Weblogs: Deployment, Promotion, and Measurement," currently 64% of executives spend less than $500,000 to deploy and manage corporate Weblogs.
The new research finds that Weblogs are underused for generating word-of-mouth (WoM) marketing opportunities. Only 32% of marketing executives said they use corporate Weblogs to generate WoM around their company's products or services.