U.S. Broadband Penetration Reaches 72% to 102.5 million Web Users
|
Broadband Penetration (U.S., Home only) |
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| Broadband Composition Among Active Web Users | Number of Broadband Users | |||||
|
Web Connection |
May-05 |
May-06 |
Pct. Point Change |
May-05 (Million) |
May-06 (Million) |
Pct. Change Y/Y |
|
Narrowband |
43% |
28% |
-15 |
58.76 |
40.33 |
-31 |
|
Broadband |
57% |
72% |
+15 |
78.57 |
102.49 |
+30 |
| Source:
Nielsen//NetRatings, June 2006 Note: Broadband data is based on individual, active Internet users 2 years and older. Broadband is defined as a connection faster than 56K. |
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As of May 2006, nearly three-quarters (72%) of U.S. active Web users are connected at home via broadband, an increase of 15 percentage points over a year ago in May 2005. Broadband composition at work in U.S. has grown to a very high 90% saturation in May 2006, compared to 82% an year ago.
The research also indicates that, compared to their narrowband-using counterparts, broadband users are the earlu adopters of new web technologies, and are over three times as likely to use RSS (Really Simple Syndication) as a delivery method for their preferred Internet content. They are also more than twice as likely to publish a blog, or build a personal Web page.
