$23B Outdoor advertising is the second fastest growing, right behind internet ads
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The London Underground ad contract, valued at an estimated $3 billion over eight-and-half-years, was won by CBS Outdoor (via WSJ). CBS offers to spend about $136 million on new advertising equipment in the Tube, including 8,300 glueless poster sites, 150 projectors, about 2,000 video screens and 4,500 light boxes. Worldwide spending on outdoor advertising last year was $23.2 billion, up 6.1% from the year earlier, according to ZenithOptimedia, a media buyer owned by Publicis Groupe SA. Spending on television ads was $146.8 billion, up 3.8% in 2005. Global spending on Internet advertising was slightly less than on outdoor, at $18.1 billion, but up 28.77% in 2005 from the year before. |
| In the U.S., outdoor advertising rose 11% in the first quarter, ended March 31, compared with a 5% rise in spending on all advertising, according to TNS Media Intelligence. Outdoor advertising in the U.K. rose 29% from 2000 to 2005, says the Advertising Association, a U.K. trade group. Television advertising rose 4% over the same period. | |
