Global Market Research turnover tops $23 billion in 2005

The 2005 edition of the ESOMAR Global Market Research Report, made with the support of KPMG, demonstrates that the Market Research industry remains healthy with longer term compound annual growth rates of 4-6%. The new EU member states and Asia remain the most dynamic markets. The report also highlights the success of new methodologies such as online which now represents 20% of Market Research expenditure worldwide.
The Report reveals that the industry now represents an estimated global turnover of $23.29 billion with a 7% growth rate compared to 2004 (real growth rate adjusted for inflation is 4.3%). Asia Pacific and the new EU member states showed a 7.4% real growth rate, demonstrating the dynamism in these areas.
Europe continues to generate the most Market Research turnover (45% of the total), followed by North America ($8,295 million; 36% of total Market Research turnover).

The 2005 Report also demonstrates that online research is now playing a key role in Market Research around the world, representing 20% of expenditure on data collection methods. This figure nearly has nearly doubled from 2004 to 2005 (11% in 2004).

At the same time face-to-face interviews have dramatically decreased, now representing 21% of data collection compared to 31% in 2004.  Telephone interviews are currently the most popular data collection method, representing 22% (relatively stable compared to 2004 with a 2 point decrease).  The quantitative/qualitative ratio remains constant with 2004 with roughly a 80/20 split.

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