Metrics 2.0: Google Drives 14% Online Retail Visits; MySpace.com is 3rd with 2.5%


Hitwise, a provider of online competitive intelligence service, announced that Google was the top U.S. search engine responsible for 14.93 percent of U.S. upstream visits to the Shopping and Classifieds category for the week ending August 26, 2006. Yahoo! Search was the second most popular search engine sending visits to Shopping & Classifieds websites, accounting for 4.69 percent of upstream visits for that week. MSN Search rounded out the top search engines accounting for 2.33 percent of visits to the category.
Social networking site MySpace.com accounted for 2.53 percent of all U.S. upstream visits to Shopping and Classifieds category for the week ending August 26, 2006, up from 1.28 percent six months ago (week ending February 25, 2006). In that period, the market share of visits to MySpace.com has increased 67 percent among all websites, and MySpace.com captured 4.88 percent of all U.S. visits for the week ending August 26, 2006. The top Shopping and Classifieds websites that were visited after MySpace for the week ending August 26, 2006 were eBay, Amazon.com, Gateway, Walmart.com, and Craigslist. The top three brand search terms in the Shopping and Classifieds category for the week ending August 26, 2006 were eBay, Craigslist and Walmart. The top three product search terms were Barbie, iPod and Heelys for the four weeks ending August 26, 2006 .

Business & Market Intelligence