More than 31 million online homes or two out of five online U.S. households subscribe to bundled services from one provider, reports Telephia, a provider of consumer research to the communications and new media markets,. Bundled services can include any combination of Internet, TV, phone, and mobile phone subscriptions in a single package.

According to Telephia’s Total Communications Survey for Q2 2006, double and triple-play bundles were the most popular with consumers. The Internet/TV bundle led all other service combinations with nearly 13 million households, while more than 10 million households subscribed to an Internet/Phone combination. More than five million households subscribed to a triple-play service combination of TV/Phone/Internet, while approximately 300,000 subscribed to quadruple-play bundles.

Households Cite Price as the #1 Reason for Subscribing to Bundled Services. Roughly one-third of households subscribing to bundled services cite that convenience was a strong factor in the decision to combine their service subscriptions. Across all bundle types, reliability of service was least important.