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Advertisers have long regarded television as the preferred medium for
marketing, pumping as much into TV as into magazines and newspapers
combined -- roughly $50 billion last year, according to TNS
Media Intelligence. Spending on online video ads is now taking
off and is expected to increase to about $1.5 billion in 2009 from
a projected $385 million in 2006, according to eMarketer
(WSJ
reports).
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- Country Living later this month launches a new Web site
"Country Living On Demand," offering video segments on the
same subjects it covers in the magazine.
- Time Inc. is beefing up the video offerings on its magazine Web
sites, hopes to get more ad dollars from marketers such as movie
studios
- Earlier this year Verizon Wireless struck a deal with Time Inc.'s
Sports Illustrated to run video segments featuring Rick Reilly, a
popular columnist for the magazine.
- Forbes was one of the earliest magazines to offer video on its Web
site Forbes.com in 2002.
- The Washington Post's Web site has been posting videos since 1999
and now has a team of six people devoted to creating video
content.
- The Wall Street Journal is increasingly adding video to its Web
site, WSJ.com.
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