Top 10 companies spent nearly $10 billion on advertising in 1H'06
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Advertising spending for the first half of 2006 rose by 5.1% over the same
period last year, according to preliminary figures released today by Nielsen
Monitor-Plus, the advertising intelligence service of Nielsen
Media Research.
Internet and Spanish-Language TV stand out as major growth media at 49% and 21.8% respectively Spot Radio, Local Newspaper, B-to-B magazines, National Cable TV, FSI Coupon, and the smaller Spot TV markets haven't shown much movement. |
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Advertiser Spending First half advertising spending for the top 10 companies reached nearly $9.8 billion, up 3% from last year. Six advertisers experienced growth. Two out of the Big Three Auto advertisers (GM and Daimlerchrysler) cut budgets this year (3% and 13% respectively), causing a decrease of $161 million. AT&T showed a growth rate of over 50%, due to re-branding of the company combined with consolidation. |
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Category Spending Spending for the 10 largest categories reached $21.9 billion in the first half, 4% greater than the same period last year. Almost all product categories have increased spending, except for Local Automotive Dealerships. Wireless Telephone Services and Restaurants showed the largest percent gains (both at 14%), and Wireless Telephone Services also had the largest dollar increase at $206 million. Product Placement Coca-Cola Classic was the top brand for the first half of 2006 with 3,233 occurrences, Nike apparel second with 625 occurrences. The total amount of brand occurrences was 6,451 compared to 11,455 last year. |
