10 million Americans Have Downloaded A TV Show From The Internet

Some 10 million Americans age 12 and over have downloaded television shows from the internet - 7 million in the past 30 days alone, according to the MOTION biannual study of digital video behaviors by global market research firm Ipsos, reports MarketingVox. 

New findings for MOTION reveal that younger Americans are driving growth in many digital video activities, including TV show downloading. 10% of young adults aged 18 to 34 (14% of 18- to 24-year-olds and 7% of 25- to 34-year-olds) have downloaded television programs from the Internet and 7% have done so in the past month—nearly double the rate of television downloading overall.

MOTION research also revealed some interesting diagnostic digital video behavior trends:
  • 18% of Americans aged 12 and older have watched music videos streamed online (~41 million) and as many as 32 million have downloaded video games to their PCs (14%).
  • Downloading full-length motion pictures is still a niche activity (just 3% of Americans have ever done this).
  • Males continue to lead females in most digital video technology ownership, including downloading television.
  • Overall, 27% of portable MP3 players have the ability to play video, a number that has been steadily increasing over the past year; 5% of MP3 player owners have paid to download television programs from the Internet versus only 1% of those who do not own MP3 players.
  • 1 in 10 Americans aged 12 and older has downloaded music videos (10%) and a similar proportion has downloaded movie trailers (9%).

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