Top 50 Web properties and the most popular in August
YouTube
continued its rise, increasing 19% in traffic to
reach 19.1 million unique visitors, making it the
32nd most-visited Web property in the
U.S.
, according to comScore
Media Metrix monthly analysis of
U.S.
consumer activity at top online properties and categories for August.
Today YouTube reached
an agreement to share revenue with Warner Music Group for online
advertising that appears alongside Warner Music's own videos and
consumer-created content that incorporates its music.
Xerox Corporation became the top-gaining Web property during August with 5.6 million visitors, a 628% increase versus July. As consumers prepared for “Back-to-school” season, Staples.com Sites (7 million visitors and a 32% versus July), Office Depot (6.7 million visitors and an 18% increase), and OfficeMax (3.2 million visitors and a 46% increase) were big winners.
The second-biggest gaining property in August was the NFL Internet Group, which grew 71% to 13.4 million visitors. Within the sports category, the NFL Internet Group ranked fourth, bested by ESPN with 17.9 million visitors, Fox Sports on MSN with 14.1 million visitors and Yahoo! Sports with 13.8 million visitors.
Top
50 Properties
In August, Yahoo! Sites maintained the number
one ranking, attracting more than 131.3 million
visitors. Ticketmaster, Citysearch,
WebMD Health, and Craigslist.org all re-entered the ranking, at numbers
42, 46, 48, and 49, respectively.
Top
50 Ad Focus
Advertising.com retained the top spot in the
August Ad Focus ranking for the 28th consecutive month, reaching
85% of all U.S. Internet users. Within the top ten Ad Focus
ranking ValueClick, Tribal Fusion, and Google
each gained one spot, moving to numbers two, four, and seven,
respectively. Burst Media gained three spots to secure the number 10
position, reaching 53% of Americans online, up from 48% in July.
