Top 50 Web properties and the most popular in August
Xerox Corporation became the top-gaining Web property during August with 5.6 million visitors, a 628% increase versus July. As consumers prepared for “Back-to-school” season, Staples.com Sites (7 million visitors and a 32% versus July), Office Depot (6.7 million visitors and an 18% increase), and OfficeMax (3.2 million visitors and a 46% increase) were big winners.
The second-biggest gaining property in August was the NFL Internet Group, which grew 71% to 13.4 million visitors. Within the sports category, the NFL Internet Group ranked fourth, bested by ESPN with 17.9 million visitors, Fox Sports on MSN with 14.1 million visitors and Yahoo! Sports with 13.8 million visitors.
In August, Yahoo! Sites maintained the number one ranking, attracting more than 131.3 million visitors. Ticketmaster, Citysearch, WebMD Health, and Craigslist.org all re-entered the ranking, at numbers 42, 46, 48, and 49, respectively.
50 Ad Focus
Advertising.com retained the top spot in the August Ad Focus ranking for the 28th consecutive month, reaching 85% of all U.S. Internet users. Within the top ten Ad Focus ranking ValueClick, Tribal Fusion, and Google each gained one spot, moving to numbers two, four, and seven, respectively. Burst Media gained three spots to secure the number 10 position, reaching 53% of Americans online, up from 48% in July.