Top 50 Web properties and the most popular in August

YouTube continued its rise, increasing 19% in traffic to reach 19.1 million unique visitors, making it the 32nd most-visited Web property in the U.S. , according to comScore Media Metrix monthly analysis of U.S. consumer activity at top online properties and categories for August. Today YouTube  reached an agreement to share revenue with Warner Music Group for online advertising that appears alongside Warner Music's own videos and consumer-created content that incorporates its music.  

Xerox Corporation became the top-gaining Web property during August with 5.6 million visitors, a 628% increase versus July. As consumers prepared for “Back-to-school” season, Staples.com Sites (7 million visitors and a 32% versus July), Office Depot (6.7 million visitors and an 18% increase), and OfficeMax (3.2 million visitors and a 46% increase) were big winners.

Traffic at online trading sites increased 10%t to 12.4 million visitors, following second quarter earnings announcements.  Fidelity Investments led the category with 3.7 million visitors (up 8%), followed by Sharebuilder.com with 2.3 million visitors (up 112%) and Scottrade Sites with 1.7 million visitors (up 20%). 

The second-biggest gaining property in August was the NFL Internet Group, which grew 71% to 13.4 million visitors.  Within the sports category, the NFL Internet Group ranked fourth, bested by ESPN with 17.9 million visitors, Fox Sports on MSN with 14.1 million visitors and Yahoo! Sports with 13.8 million visitors.

Top 50 Properties
In August, Yahoo! Sites maintained the number one ranking, attracting more than 131.3 million visitors.  Ticketmaster, Citysearch, WebMD Health, and Craigslist.org all re-entered the ranking, at numbers 42, 46, 48, and 49, respectively.

Top 50 Ad Focus
Advertising.com retained the top spot in the August Ad Focus ranking for the 28th consecutive month, reaching 85% of all U.S. Internet users.  Within the top ten Ad Focus ranking ValueClick, Tribal Fusion, and Google each gained one spot, moving to numbers two, four, and seven, respectively.  Burst Media gained three spots to secure the number 10 position, reaching 53% of Americans online, up from 48% in July.  

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