Global Entertainment & Media Industry Will Grow to $1.8 Trillion in 2010

The global entertainment and media (E&M) industry has entered a solid growth phase and will increase at a 6.6% compound annual growth rate (CAGR) to $1.8 trillion in 2010, according to PricewaterhouseCoopers' "Global Entertainment and Media Outlook: 2006–2010" report. 

Global spending via online and wireless channels reached $19 billion in 2005 and will increase to $67 billion by 2010. Digital technologies consist of five categories: online rental subscriptions and digital streaming in filmed entertainment, licensed digital downloads and mobile music in recorded music, online and wireless video games, electronic books, and online casino gaming.

Asia Pacific will remain the fastest-growing region for the industry, led by double-digit increases in Internet, TV distribution, casino and other regulated gaming and video games. China will pass Japan in 2009 to become the largest market in Asia Pacific.

In 2005, the broadband universe totaled 187 million households, up from only 30 million in 2001. By 2010, there will be an 433 million broadband households globally

The number of people with a wireless telephone subscription will rise to 2.8 billion by 2010, adding one billion potential customers to mobile content during the next five years.

Global advertising will increase at a 6.2% CAGR during the forecast period, to $521 billion in 2010 from $385 billion in 2005. 

The Internet will remain the fastest-growing advertising medium, at an 18.1% CAGR to $52 billion in 2010. The Internet will constitute nearly 10% of global advertising in 2010 compared with less than 3% in 2002.

Growth By Regions:

  • The U.S. remains the largest E&M market, growing at a 5.6% CAGR rate reaching $726 billion in 2010. Video games and the Internet will be the fastest-growing segments, with compound annual increases of 8.9% and 8.4% respectively. Canada is projected to expand at a 5.9 percent CAGR to $41 billion in 2010. 

  • EMEA, the second largest market, will expand at a 6.1%t CAGR to reach $580 billion in 2010. 

  • Asia Pacific remains the fastest-growing region with 9.2% CAGR to reach $425 billion in 2010, led by explosive growth in China and India . 

  • Latin America's E&M market is projected to rise at an 8.5% CAGR to $60 billion in 2010.  

Growth By Segment:

  • Internet advertising globally will grow to $51.6 billion at an 18.1% CAGR and Internet access revenues will increase to $214 billion at an 11.9% CAGR.

  • The video game market will expand at an 11.4% CAGR to $46 billion in 2010 from $27 billion in 2005.

  • Casino and other regulated gaming rose by 10.9%, the second fastest growing segment in 2005.  Spending will increase from $82 billion in 2005 to $125 billion in 2010, an 8.8% CAGR.

  • The Television Distribution market will reach $230.3 billion in 2010 from $154.4 billion in 2005, at an 8.3% CAGR. The introduction of IPTV will contribute to subscriber growth, and the migration of subscribers to higher-priced digital services will increase revenue per subscriber. 

  • Television Networks (Broadcast and Cable) market will increase at 6.6% CAGR to reach $227 billion in 2010 from $164 billion in 2005.

  • Filmed Entertainment market will increase at a 5.3% CAGR, rising to $104 billion in 2010.

  • Recorded Music spending will rise at a 5.2% CAGR to $47.9 billion in 2010. Spending in the U.S. will rise to $14.7 billion in 2010, at a 3.7% CAGR.

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