29 Million North American Internet Users Visited Online Personals Sites in July
According
to comScore World Metrix analysis, 18% of European Internet
users (38.2 million) visited online personals sites in July compared to a
slightly lower 17% of North American Internet users
(29.1 million). European visitors viewed an average of 310
pages per visitor in July – 44% more pages than their North American
counterparts, who averaged only 216 pages per
visitor. Within Europe, German Internet users were the most
active in July, viewing an average of 446 pages per visitor per month,
compared to 343 pages in |
Online
Personals Category – Key Statistics by Country/ Region |
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|
|
|
|
|
|
Total Online Population (000) |
172,700 |
215,500 |
30,000 |
23,800 |
32,000 |
|
Online Personals Unique Visitors (000) |
29,100 |
38,200 |
6,900 |
4,700 |
7,300 |
|
Online Personals Reach (%) |
17% |
18% |
23% |
20% |
23% |
|
Y/Y Growth Rate – Total Online Population |
4% |
11% |
4% |
7% |
9% |
|
Y/Y Growth Rate – Visitors to Online Personals |
0% |
26% |
26% |
23% |
22% |
|
Average Online Personals Pages per Month |
216 |
310 |
213 |
343 |
446 |
