29 Million North American Internet Users Visited Online Personals Sites in July

According to  comScore World Metrix  analysis, 18% of European Internet users (38.2 million) visited online personals sites in July compared to a slightly lower 17% of North American Internet users (29.1 million).  European visitors viewed an average of 310 pages per visitor in July – 44% more pages than their North American counterparts, who averaged only 216 pages per visitor.  Within Europe, German Internet users were the most active in July, viewing an average of 446 pages per visitor per month, compared to 343 pages in France and 213 pages in the U.K.
The online personals audience in North America remained flat compared to last July, while the personals audience in Europe grew 26%.  In North America, large online personals sites like Match.com and Yahoo! Personals still lead the rankings in terms of reach, but their growth rates have slowed in the past year. In Europe, more specialist local sites such as Meetic in France and iLove in Germany have become successful, experiencing double-digit growth and dominating the category in their home countries.

Online Personals Category – Key Statistics by Country/ Region
July 2006 – Online Populations, Age 15+
Home and  Work Locations
Source: comScore Word Metrix

 

North America

  Europe

U.K.

France

Germany

Total Online Population (000)

172,700

215,500

30,000

23,800

32,000

Online Personals Unique Visitors (000)

29,100

38,200

6,900

4,700

7,300

Online Personals Reach (%)

17%

18%

23%

20%

23%

Y/Y Growth Rate – Total Online Population

4%

11%

4%

7%

9%

Y/Y Growth Rate – Visitors to Online Personals

0%

26%

26%

23%

22%

Average Online Personals Pages per Month

216

310

213

343

446

Previous: « BusinessWeek By The Numbers - Oct.2

Next : » China on path to claim 68% share of auto infotainment systems shipped worldwide


  ABOUT    CONTACT Metrics 2.0 RSS Feeds RSS   Metrics 2.0 Widgets for your site or blog WIDGETS   ARCHIVES


Enter Email for Daily Feed Delivery: