Ad-Server and Ad-Splicer Equipment Revenues to Reach $1.8 Billion by 2011

New markets for ad-servers and ad-splicing equipment promise dramatic near-term growth in North America, Western Europe, and Japan. Revenues from these new technologies will total $284m in 2006, rising to approximately $1.8 billion by 2011, according to a study from ABI Research. 

In some trials, VOD viewer numbers increased dramatically when the service became advertising-based instead of fee-based.

Established video-on-demand (VOD) equipment companies such as SeaChange, C-COR (nCUBE), and Concurrent Computer Systems stand to benefit from this new market direction, as well as IPTV-oriented firms such as Bitband and UTStarcom that have on-demand platforms.

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