Global television market to reach 226.6 million units; LCD-TVs up 119%

Transition from analog to digital television (DTV) and the rise of flat-panel televisions will drive 5.7% growth in worldwide television unit shipments in 2006, according to iSuppli. In 2006, the television market will reach 187.7 million units, up from an estimated 177.5 million units in 2005. By 2010, the global television market will expand to 226.6 million units.

CRT TVs will lose their historical dominance of the TV market in 2009, when they will account for about 42% of unit shipments, while LCD-TV’s share will grow to 47.9% that year.

In the second quarter, the total market for LCD-TVs reached 8.7 million units, up 19% from the first quarter of this year and up a whopping 119% compared to the same period in 2005. Value brands (mostly from Taiwan and China) account for more than 20% of all LCD-TV shipments in the second quarter. Europe led the way with 36% of total LCD television shipments, due to anticipated demand surrounding the World Cup soccer tournament. 

Worldwide Television Unit Shipment Market Share Q2 2006 

Company

Percentage Market Share

LG

11%

Samsung

10%

TTE (China)

9%

Philips

7%

Sony

6%

Panasonic

6%

Others

50%

Source: iSuppli Corp. September 2006

 

Worldwide LCD-TV Unit Shipment Market Share Q2 2006

Company

Percentage Market Share

Sharp

14.5%

Samsung

14.2%

Sony

13.8%

Philips

12.4%

LG

8.4%

Panasonic

6.0%

Toshiba

3.4%

TTE (China)

2.5%

Others

24.8%

Source: iSuppli Corp. September 2006

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