MySpace may be worth $10 - $20 billion

MySpace could be worth around $15 billion within three years, measured in terms of the value created for shareholders of parent company News Corp. according to RBC Capital analyst Jason Rohan. (via Reuters). MySpace was acquired by Rupert Murdoch's News Corp. for $580 million less than a year ago. It now boasts more than 90 million active users. comScore reported today that MySpace ranks first among all sites in individual video streams initiated by U.S. users with nearly 1.5 billion streams, which represented 20% of all videos streamed by U.S. Internet users in July
Rohan said MySpace could demonstrate a value of between $10 billion and $20 billion within a few years, justifying the forecast on the basis of MySpace's "raw, unprecedented user/usage growth." Rohan based his view on an extrapolation of estimates for the value of Internet properties ranging from $1 billion for both MySpace rivals YouTube and Facebook to the market capitalization of $120 billion for Google.

Britain is adding 25,000 MySpace member profiles per day. Australia has 2 million unique users. MySpace France began public testing three weeks ago, he noted. MySpace is internally developing a MySpace Web application to run on mobile phones that should be launched in three to four months with a major U.S. carrier.

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