User-Generated Content Video revenues to exceed $850 million by 2010

User-Generated Content (UGC), such as that found on YouTube and MySpace, will continue to grow significantly in popularity and generate increasing revenue over the next several years. By 2010, the volume of downloads/views on these sites will surpass 65 billion, and revenues tied to UGC video are expected to exceed $850 million by 2010, reports In-Stat. Revenues are those directly linked to videos in the form of banner/skyscrapers, embedded video, Google Adsense, and/or branded pages/channels. Other Highlights:
  • The size of downloads/views are estimated to eclipse 1.1 exabytes of data by 2010, with uploads growing to more than 9.1 petabytes.

  • 23% of the dozens of UCG sites studied currently support mobile access, with others making announcements for this support in the near future.

  • YouTube holds the highest market share for video, but MySpace has the most visitors.

In related research In-Stat found that although Online Content Aggregators are in the early experimentation stages of rolling out video services, they will have some dramatic revenue-generating opportunities in the next five years. The worldwide market for online content services is expected to expand by a factor of 10, growing from about 13 million households during 2005 to more than 131 million households by 2010. 

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