Paid search has only 9% edge in conversion rates over organic search
Median Order Conversion Rates at Business
to Consumer E-Commerce Sites: Jan.-Aug. 2006
Marketing Channel Conversion Rate
Paid Search 3.40%
Organic Search 3.13%
For both paid and organic search, you
have highly qualified traffic that converts far above the overall
conversion rate of about 2% for most e-commerce sites, says WebSideStory.
With conversion rates 50% or higher than overall site conversion rates,
both paid and organic search remain a very important acquisition source
for online marketers.
Sample Size and Methodology: More than 57 million search engine visits to nearly 20 major business-to-consumer e-commerce sites using WebSideStory’s on-demand web analytics technology. These sites generate an estimated $2.5 billion per year in online sales. Order conversions occurred during the same sessions.