Vertical Sports Networks Storming the $7.3 Billion Sports TV Advertising

Kagan estimates existing national sports TV channels generated $3 billion in 2005 cash flow. These aim for national circulation, unlike the roughly three dozen regional sports TV networks (RSNs) scattered across the U.S.
Kagan Research forecasts that the Tennis Channel, which launched in May 2003, will be carried in 12.1 million multichannel households by year-end. The Tennis Channel is ranked 15th of 19 basic cable sports networks with national coverage based on gross advertising sales forecast for 2006, according to JupiterKagan. ESPN still leads the pack by a wide margin with 2005 gross ad revenues of $966.5 million, followed by ESPN 2($192.6M), Fox Sports Network ($123.5M), Golf Channel ($101.5M) and Speed Channle ($84.8M) for the top 5 round up.