Mobile Display Shipments to Hit 1.2 Billion Units in 2006, says iSuppli

Driven by the wide variety of new mobile phone models with multimedia capabilities vying to attract the interest of consumers, mobile handset displays will reach 1.2 billion unit shipments in 2006, up 17% from 1.05 billion in 2005, according to iSuppli forecasts.

iSuppli forecasts that mobile-display shipments will continue to grow in 2007, with 1.3 billion shipped, up 4% from the 1.2 billion mobile displays shipped this year as replacement unit sales and new subscriber growth remain relatively steady compared to 2006.

Recent DisplaySearch report revealed shipments of 275.3M main mobile phone displays and 60.7M sub-displays in Q2'06. The leading mobile phone display makers in terms of shipments were Samsung SDI (16.3%), Philips (11.7%), Sanyo Epson (11.1%), Sharp(9.4) and Wintek (7.9%)

“The convergence of voice, data, multimedia and personal-information-management capabilities is expanding in mobile phones and the handset industry is readying itself to offer products with these visually intensive features,” said Vinita Jakhanwal, principal analyst for mobile displays at iSuppli. “This, in turn, is driving the demand for advanced mobile displays from OEMs that want to offer these capabilities.

According to iSuppli, color main displays accounted for 74% of the total mobile handset display market in 2005 and will likely comprise nearly 77% of the market in 2006. This number will grow to nearly 98% by 2010 as virtually every handset will be equipped with at least one type of color display.  

This growth will occur mostly through penetration into the mobile phone main display market, although some units also will serve the portable media player and digital still camera markets.

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