comScore says Yahoo! sites lead Internet Yellow Pages search; Google is No.3
An
estimated 68 million U.S. Internet users performed an Internet Yellow Pages
search online in July, according to comScore
Networks analysis. This represents a 46% increase versus
year ago. comScore’s data reveals that Yahoo! Sites and
Verizon SuperPages garnered the largest share of IYP searches, with 23.9% and 20.1%, respectively. Google Sites ranked third in IYP searches,
capturing 12.5%, followed by Yellowpages.com with 12.0%.
The global
Yellow Pages industry employed more than 73,000 people worldwide in 2004,
and generated
revenue of US$28.9 billion with the industry market valuation
in excess of US$100 billion, according to The Kelsey Group.
|
Share of Internet Yellow Pages Searches - July 2006 |
|
|
Site |
Total Yellow Pages Searches |
|
Yahoo! Sites |
23.9% |
|
Verizon SuperPages |
20.1% |
|
Google Sites |
12.5% |
|
Yellowpages.com |
12.0% |
|
Time Warner Network |
7.7% |
|
Local.com |
5.9% |
|
InfoSpace Network |
5.1% |
|
Dexonline.com |
4.1% |
| Source: comScore IYP Report | |
