comScore says Yahoo! sites lead Internet Yellow Pages search; Google is No.3

An estimated 68 million U.S. Internet users performed an Internet Yellow Pages search online in July, according to comScore Networks analysis. This represents a 46% increase versus year ago. comScore‚Äôs data reveals that Yahoo! Sites and Verizon SuperPages garnered the largest share of IYP searches, with 23.9% and 20.1%, respectively.  Google Sites ranked third in IYP searches, capturing 12.5%, followed by with 12.0%.

The global Yellow Pages industry employed more than 73,000 people worldwide in 2004, and generated revenue of US$28.9 billion with the industry market valuation in excess of US$100 billion, according to The Kelsey Group. 

Share of Internet Yellow Pages Searches - July 2006


Total Yellow Pages Searches

Yahoo! Sites


Verizon SuperPages


Google Sites



Time Warner Network



InfoSpace Network



Source: comScore IYP Report

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