Video-on-Demand Streams to Multiply 100 Times in 6 years

Concurrent VOD streams worldwide will explode from 1.67 million in 2005 to 163 million in 2011, according to a new study released by ABI Research. Traditional video-on-demand services may not be growing at a particularly rapid pace, but the introduction of time shifting, network PVR, and mobile video will propel the demand for VOD technology as the number of concurrent, time-shifted streams of video grows rapidly.
The need for on-demand technology and concurrent usage of that technology will skyrocket over the next five years. Recent corporate acquisitions, all intended to add extra VOD capabilities to their portfolios, underscore the growing importance of VoD:

  • Cisco added headend capabilities by acquiring Arroyo, which was behind Cablevision's network PVR attempts.
  • Harmonic acquired Entone's VOD division, IP-based VOD platform, to take a larger share of the IP video market.
  • Motorola announced is buying Broadbus Technologies to bridge its product line with the IP world.

The big issue is the number of ," says Arden. "In most networks today, concurrent video streams represent under 10% of customers. Once you start introducing new services such as time-shifted and `start-over' video, and eventually network PVR, concurrency rates shoot up, and VOD solutions become more important in the greater scheme of things, according to ABR Research. 

The new ABI Research study, "Video-on-Demand Evolution to IP and Ad-Insertion" provides an overview of the growth in VOD subscribers, VOD program downloads, VOD servers, and VOD-enabled CPE for CATV, DBS, DTT, and Telco TV services. The report also addresses emerging issues such as consolidation in the market, concurrent usage and planning, emerging applications such as time-shifted video, the move to an IP VOD environment supporting mobile and broadband VOD, and integration of ad-insertion technology. 

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