nPVR to fuel DVR market 250 million subscribers
Network-based personal video recording (nPVR)
will help to fuel the overall digital video recording (DVR) market, which
will grow from about 20 million subscribers last year to more than 250
million in 2011, according to a study from
ABI Research. nPVR technology could radically change pricing metrics,
advertising, and content distribution on video networks. But nPVR has to
prove that its technology is as good as client-side DVR boxes.
The nPVR model allows any two-way digital
set-top box (STB) with a proper software upgrade to act as a DVR: the
content is stored on a server in the network. In the US, media companies
do not want their properties stored on network servers, arguing that their
royalties should be paid for each new viewing, not, as the operators
claim, on a one-time broadcast basis.
ABI Research's "Worldwide DVR Market Analysis" report provides an overview of the growth in DVR subscribers, DVR STB shipments, and nPVR servers for CATV, DBS, DTT, and Telco TV services. It addresses emerging issues such as consolidation of the video-server market, emerging applications such as time-shifted video, the move to nPVR, support for mobile and broadband DVR applications, and advertisers' concerns.
ABI Research's "Worldwide DVR Market Analysis" report provides an overview of the growth in DVR subscribers, DVR STB shipments, and nPVR servers for CATV, DBS, DTT, and Telco TV services. It addresses emerging issues such as consolidation of the video-server market, emerging applications such as time-shifted video, the move to nPVR, support for mobile and broadband DVR applications, and advertisers' concerns.
