Online Holiday Sales This Year: $32B from 114M Users, says JupiterResearch

2006 online holiday retail sales will grow to $32 Billion, an increase of 18% over last year's holiday season, according to JupiterResearch's Online Retail Holiday Forecast, 2006. A record 114 million users, a 6% increase over last year, will buy online this holiday season.

According to the NPD Group's Annual Holiday Survey for the 2006 holiday shopping season,   shoppers plan to spend $728 on their holiday gifts this year vs. $681 in 2005. 

Additionally, more than one third of online holiday shoppers will still make online purchases after ground cut off dates, which signals opportunity for retailers to capture the last minute purchases. JupiterResearch has found that more than half of online holiday shoppers say that seeing shipping cut off dates helps them plan their shopping for earlier in the season.

After speeding past the $100-billion mark just three years ago, online sales will top $200 billion this year, according to "The 2006 State of Retailing Online", the ninth annual Shop.org study conducted by Forrester Research. 2006 online sales (including travel) are expected to rise 20 percent to $211.4 billion. Sales excluding travel will reach $138 billion.

Total online spending by consumers totaled $80.8 billion in the first 6 months of 2006, representing a 20.1% increase over the same period in 2005, according to comScore.

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