Nielson/NetRatings: Kids and Teens Spending More Time Online: 9 -26 Hrs in Sept.

Over a three-year period, the top sites among teens 12-17 have shifted from those offering a selection of instant messaging buddy icons to those providing assistance with social networking profiles and page layouts, according to Nielsen//NetRatings

In September 2003, the No. 1 site among teens was Originalicons.com, with teens composing 77.6% of its unique audience. In September of this year, sites offering tools to improve social networking profiles with song lyrics, pictures, quotes and layout designs won out with those ages 12-17. PLyrics.com ranked No. 1 among teens, who made up 68.4% of its unique audience. Notably, nine out of the top 10 teen sites either offered content or tools for social networking site profiles, or were social networking sites themselves.

Snapvine, which offers a voice player for social networking sites, ranked No. 2, with a 67.6 percent teen audience, followed by WhateverLife.com, with 60.6 percent. “It is not a surprise that teens are actively engaged in social networking sites like MySpace and YouTube,” said Ken Cassar, chief analyst, Nielsen//NetRatings. “What is surprising, however, is  the extent to which a wide array of supporting Web sites has developed in conjunction with these bigger, more well-known Web destinations. MySpace and YouTube have spawned a vibrant online ecosystem.”

Top Sites among Teens 12-17 (U.S., Home and Work)

Sept. 2003

Unique Audience Composition Percent

Sept. 2006

Unique Audience Composition Percent

Originalicons.com

77.6

PLyrics.com

68.4

Blunt Truth

76.1

Snapvine

67.6

Teen People

73.5

WhateverLife.com

60.6

FireHotQuotes.com

73.5

QuickKwiz

58.8

Buddy4u.com

73.5

PureVolume

58.2

Bolt

71.3

myYearbook

57.0

Badass Buddy

66.6

SparkNotes.com

55.4

SparkNotes.com

63.8

One True Media

55.3

QuizYourFriends.com

63.0

DiscoverClips

55.3

Blurty.com

62.8

Poqbum.com

55.2

Source: Nielsen//NetRatings, October 2006

In September 2003, kids ages 2-11 spent average of six hours and 39 minutes online; this September, that average had increased 41 percent to nearly 9 hours and 24 minutes. Teens spend even more time online, increasing 27 percent from an average of 21 hours and 4 minutes in September 2003 to 26 hours and 48 minutes in September of this year.

Nielsen//NetRatings  Top 10 Web Sites By Brand 
September 2006 (Combined Home & Work)

 

Unique Audience

Time Per Person

Brand

(000)

(hh:mm:ss)

1.

Yahoo!

105,684

3:09:15

2.

Google

99,235

1:01:49

3.

MSN/Windows Live

97,336

1:46:20

4.

Microsoft

92,334

0:41:05

5.

AOL

74,805

5:28:12

6.

eBay

57,629

1:41:07

7.

MySpace

47,189

2:04:28

8.

Amazon

41,915

0:21:04

9.

MapQuest

41,798

0:10:47

10. 

Real Network

38,209

0:43:25

 

Top 10 Advertisers by Estimated Spending 
September 2006 - Nielsen//NetRatings  

Advertiser

Total Estimated Spending

Impressions (000)

1.

GUS Plc

$78,328,800

40,490,914

2.

NexTag, Inc.

$41,319,800

22,708,402

3.

Netflix, Inc.

$19,098,700

6,400,486

4.

Verizon Communications, Inc.

$17,054,800

4,594,398

5.

Vonage Holdings Corp

$15,638,500

5,841,630

6.

InterActiveCorp

$12,992,700

5,092,987

7.

Viacom Inc

$12,650,700

3,507,653

8.

General Motors Corporation

$12,405,000

2,435,105

9.

Time Warner Inc.

$11,791,700

3,256,571

10.

HSBC Holdings plc

$11,528,600

6,569,181

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