Nielson/NetRatings: Kids and Teens Spending More Time Online: 9 -26 Hrs in Sept.
Over
a three-year period, the top sites among teens 12-17 have shifted from
those offering a selection of instant messaging buddy icons to those
providing assistance with social networking profiles and page layouts,
according to Nielsen//NetRatings.
Snapvine, which offers a voice player for social networking sites, ranked No. 2, with a 67.6 percent teen audience, followed by WhateverLife.com, with 60.6 percent. “It is not a surprise that teens are actively engaged in social networking sites like MySpace and YouTube,” said Ken Cassar, chief analyst, Nielsen//NetRatings. “What is surprising, however, is the extent to which a wide array of supporting Web sites has developed in conjunction with these bigger, more well-known Web destinations. MySpace and YouTube have spawned a vibrant online ecosystem.”
|
Top Sites among Teens 12-17 (U.S., Home and Work) |
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|
Sept. 2003 |
Unique Audience Composition Percent |
Sept. 2006 |
Unique Audience Composition Percent |
|
Originalicons.com |
77.6 |
PLyrics.com |
68.4 |
|
Blunt Truth |
76.1 |
Snapvine |
67.6 |
|
Teen People |
73.5 |
WhateverLife.com |
60.6 |
|
FireHotQuotes.com |
73.5 |
QuickKwiz |
58.8 |
|
Buddy4u.com |
73.5 |
PureVolume |
58.2 |
|
Bolt |
71.3 |
myYearbook |
57.0 |
|
Badass Buddy |
66.6 |
SparkNotes.com |
55.4 |
|
SparkNotes.com |
63.8 |
One True Media |
55.3 |
|
QuizYourFriends.com |
63.0 |
DiscoverClips |
55.3 |
|
Blurty.com |
62.8 |
Poqbum.com |
55.2 |
| Source: Nielsen//NetRatings, October 2006 | |||
In September 2003, kids ages 2-11 spent average of six hours and 39 minutes online; this September, that average had increased 41 percent to nearly 9 hours and 24 minutes. Teens spend even more time online, increasing 27 percent from an average of 21 hours and 4 minutes in September 2003 to 26 hours and 48 minutes in September of this year.
|
Nielsen//NetRatings
Top 10 Web Sites By Brand |
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|
|
Unique Audience |
Time Per Person |
|
|
Brand |
(000) |
(hh:mm:ss) |
|
|
1. |
Yahoo! |
105,684 |
3:09:15 |
|
2. |
|
99,235 |
1:01:49 |
|
3. |
MSN/Windows Live |
97,336 |
1:46:20 |
|
4. |
Microsoft |
92,334 |
0:41:05 |
|
5. |
AOL |
74,805 |
5:28:12 |
|
6. |
eBay |
57,629 |
1:41:07 |
|
7. |
MySpace |
47,189 |
2:04:28 |
|
8. |
Amazon |
41,915 |
0:21:04 |
|
9. |
MapQuest |
41,798 |
0:10:47 |
|
10. |
Real Network |
38,209 |
0:43:25 |
|
Top 10
Advertisers by Estimated Spending |
|||||
|
Advertiser |
Total Estimated Spending |
Impressions (000) |
|||
|
1. |
GUS Plc |
$78,328,800 |
40,490,914 |
||
|
2. |
NexTag, Inc. |
$41,319,800 |
22,708,402 |
||
|
3. |
Netflix, Inc. |
$19,098,700 |
6,400,486 |
||
|
4. |
Verizon Communications, Inc. |
$17,054,800 |
4,594,398 |
||
|
5. |
Vonage Holdings Corp |
$15,638,500 |
5,841,630 |
||
|
6. |
InterActiveCorp |
$12,992,700 |
5,092,987 |
||
|
7. |
Viacom Inc |
$12,650,700 |
3,507,653 |
||
|
8. |
General Motors Corporation |
$12,405,000 |
2,435,105 |
||
|
9. |
Time Warner Inc. |
$11,791,700 |
3,256,571 |
||
|
10. |
HSBC Holdings plc |
$11,528,600 |
6,569,181 |
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