U.S. Kids Food and Beverage Sales to Exceed $26.8 Billion by 2011

Food and beverages specifically targeted to the 35.8 million kids aged 3 to 11 are expected to jump from $15.1 billion in 2006 to reach more than $26.8 billion in 2011, according Packaged Facts.

As demand for more healthy—including natural and organic—products continues to increase, manufacturers and marketers are actively meeting the need through product innovation and “health-aware” advertising aimed at kids.

Creating a connection and building a brand relationship is far more difficult with today’s multicultural, media and technology saturated kids than it was even a decade ago, says the report.

Previous: « September game sales jump 38%, DS unit sales up 141% - NPD

Next : » Private-Label Credit Cards Soar Past $130 Billion by 2010

  ABOUT    CONTACT Metrics 2.0 RSS Feeds RSS   Metrics 2.0 Widgets for your site or blog WIDGETS   ARCHIVES

Enter Email for Daily Feed Delivery: