U.S. Kids Food and Beverage Sales to Exceed $26.8 Billion by 2011

Food and beverages specifically targeted to the 35.8 million kids aged 3 to 11 are expected to jump from $15.1 billion in 2006 to reach more than $26.8 billion in 2011, according Packaged Facts.

As demand for more healthy—including natural and organic—products continues to increase, manufacturers and marketers are actively meeting the need through product innovation and “health-aware” advertising aimed at kids.

Creating a connection and building a brand relationship is far more difficult with today’s multicultural, media and technology saturated kids than it was even a decade ago, says the report.

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