6.98 billion online video streams by 100 million U.S. Internet users in August

Fox Interactive, which includes MySpace.com, led the comScore August U.S. Video Metrix Rankings with 20.1% share of the market at 1.4 billion streams during the month.  Yahoo! Sites ranked second in video streams initiated with 823 million (11.8%), followed by YouTube.com with 688 million (9.9%).

6.98 billion video streams were initiated by U.S. Internet users in August. The U.S streaming audience increased 4% from July to reach 110.3 million streamers in August, representing about 64% of the total U.S. Internet audience.

Top 10 Video Properties Ranked by Number of Streams Initiated 
August 2006 - Total U.S. Home/Work/University Locations

Property

 Streams Initiated by U.S. Users(MM)

 Share of Streams Initiated

Rank by Unique Visitors to Web Property

Total Internet

6,980

100.0%

 

Fox Interactive*

1,404

20.1%

6

Yahoo! Sites

823

11.8%

1

YouTube

688

9.9%

32

Viacom Digital

284

4.1%

12

Time Warner Network

238

3.4%

2

Microsoft Sites

186

2.7%

3

Google Sites

102

1.5%

4

Ebaumsworld.com

53

0.8%

182

Comcast Corporation

45

0.7%

34

Real.com Network

44

0.6%

28

* As of August 2006 data, MySpace.com is included in the Fox Interactive property.
Source: comScore August U.S. Video Metrix Rankings (October 2006)
 
  • The average U.S. streamer consumed 63.3 streams during August, or approximately 2 streams per day.
  • Streamers at Fox Interactive showed the highest levels of video consumption per person at 35.5 streams per streamer, followed by Yahoo! Sites (20.6 streams per streamer) and YouTube (19.4 streams per streamer).
  • Yahoo! Sites attracted the most streamers in August with 39.9 million, followed by Fox Interactive (39.5 million) and YouTube (35.5 million).

Top 10 Video Properties Ranked by Number of Unique Streamers 
August 2006 - Total U.S. – Home/Work/University Locations

Property

 Unique U.S. Streamers(000)

 Reach (%) Among Total U.S Internet Audience

Rank by Unique Visitors to Web Property

Total Internet

110,266

63.6%

 

Yahoo! Sites

39,881

23.0%

1

Fox Interactive

39,528

22.8%

6

YouTube

35,531

20.5%

32

Time Warner Network

23,770

13.7%

2

Microsoft Sites

16,894

9.7%

3

Viacom Digital

13,697

7.9%

12

Google Sites

11,654

6.7%

4

MLB

6,227

3.6%

76

Ebaumsworld.com

6,187

3.6%

182

Sony Online

4,746

2.7%

74

Source: comScore August U.S. Video Metrix Rankings (October 2006)

Note: comScore Video Metrix measures online video content served through all major formats, including: Flash, RealPlayer, Windows Media, QuickTime and DivX.  The service, which is based on streaming activity among U.S. Internet users, does not include measurement of digital rights management (DRM) content (which is paid, encrypted content), online videos viewed through peer-to-peer (P2P) applications, or offline viewing of video content. 

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