6.98 billion online video streams by 100 million U.S. Internet users in August
Fox
Interactive, which includes MySpace.com, led the comScore August U.S. Video
Metrix Rankings with 20.1% share of the market at 1.4 billion streams
during the month. Yahoo! Sites ranked second in video streams
initiated with 823 million (11.8%), followed by YouTube.com with 688
million (9.9%).
6.98 billion video streams were initiated by U.S. Internet users in August. The U.S streaming audience increased 4% from July to reach 110.3 million streamers in August, representing about 64% of the total U.S. Internet audience.
|
Top
10 Video Properties Ranked by Number of Streams Initiated |
|||
|
Property |
Streams
Initiated by |
Share of Streams Initiated |
Rank by Unique Visitors to Web Property |
|
Total Internet |
6,980 |
100.0% |
|
|
Fox Interactive* |
1,404 |
20.1% |
6 |
|
Yahoo! Sites |
823 |
11.8% |
1 |
|
YouTube |
688 |
9.9% |
32 |
|
Viacom Digital |
284 |
4.1% |
12 |
|
Time Warner Network |
238 |
3.4% |
2 |
|
Microsoft Sites |
186 |
2.7% |
3 |
|
Google Sites |
102 |
1.5% |
4 |
|
Ebaumsworld.com |
53 |
0.8% |
182 |
|
Comcast Corporation |
45 |
0.7% |
34 |
|
Real.com Network |
44 |
0.6% |
28 |
| *
As of August 2006 data, MySpace.com is included in the Fox
Interactive property. Source: comScore August |
|||
- The average U.S. streamer consumed 63.3 streams during August, or approximately 2 streams per day.
- Streamers at Fox Interactive showed the highest levels of video consumption per person at 35.5 streams per streamer, followed by Yahoo! Sites (20.6 streams per streamer) and YouTube (19.4 streams per streamer).
-
Yahoo!
Sites attracted the most streamers in August with 39.9 million,
followed by Fox Interactive (39.5 million) and YouTube (35.5 million).
|
Top
10 Video Properties Ranked by Number of Unique Streamers |
|||
|
Property |
Unique
|
Reach (%) Among Total U.S Internet Audience |
Rank by Unique Visitors to Web Property |
|
Total Internet |
110,266 |
63.6% |
|
|
Yahoo! Sites |
39,881 |
23.0% |
1 |
|
Fox Interactive |
39,528 |
22.8% |
6 |
|
YouTube |
35,531 |
20.5% |
32 |
|
Time Warner Network |
23,770 |
13.7% |
2 |
|
Microsoft Sites |
16,894 |
9.7% |
3 |
|
Viacom Digital |
13,697 |
7.9% |
12 |
|
Google Sites |
11,654 |
6.7% |
4 |
|
MLB |
6,227 |
3.6% |
76 |
|
Ebaumsworld.com |
6,187 |
3.6% |
182 |
|
Sony Online |
4,746 |
2.7% |
74 |
| Source:
comScore August |
|||
Note: comScore Video Metrix measures online video content served through all major formats, including: Flash, RealPlayer, Windows Media, QuickTime and DivX. The service, which is based on streaming activity among U.S. Internet users, does not include measurement of digital rights management (DRM) content (which is paid, encrypted content), online videos viewed through peer-to-peer (P2P) applications, or offline viewing of video content.
