Cultured Dairy Market Set to Reach $15 Billion by 2010
Relatively new to the U.S. market, sales of
the cultured dairy products are set to grow by 97.4% over a five-year
period to $15 billion by 2010, according
the latest market research from
Packaged Facts. Probiotic shots, the
single-serve dairy drinks loaded with gastrointestinally-good-for-you
microorganisms, are primed to help push the cultured dairy market upwards.
The market is dominated by drinkable and non-drinkable yogurts.
With cultured dairy sales ringing in at $9.6 billion in 2005—$4.8
billion coming from non-drinkable single and multi-pak cup and tube
yogurts—Packaged Facts projects that cultured fluids, such as drinkable
yogurts, smoothies, shots, and kefir will witness a rapid rise in sales
over the next four years.
In the last five years, yogurt production has increased 49% and sales have benefited most from the increased marketing of health benefits, such as digestive and immune strengthening. There is still great potential for growth as the current consumption rates in Europe are four to five times higher than in U.S.
