Cultured Dairy Market Set to Reach $15 Billion by 2010

Relatively new to the U.S. market, sales of the cultured dairy products are set to grow by 97.4% over a five-year period to $15 billion by 2010, according the latest market research from Packaged Facts. Probiotic shots, the single-serve dairy drinks loaded with gastrointestinally-good-for-you microorganisms, are primed to help push the cultured dairy market upwards.
The market is dominated by drinkable and non-drinkable yogurts. With cultured dairy sales ringing in at $9.6 billion in 2005—$4.8 billion coming from non-drinkable single and multi-pak cup and tube yogurts—Packaged Facts projects that cultured fluids, such as drinkable yogurts, smoothies, shots, and kefir will witness a rapid rise in sales over the next four years.

In the last five years, yogurt production has increased 49% and sales have benefited most from the increased marketing of health benefits, such as digestive and immune strengthening. There is still great potential for growth as the current consumption rates  in Europe are four to five times higher than in U.S.

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