Ethnic Spending on HBC Products Tops $8.4 Billion This Year

Overall purchases of both ethnic-specific and general-market hair, beauty, and cosmetic (HBC) products by Asians, African Americans, and Hispanics are set to top $8.4 billion by year’s end, according to the latest market research from Packaged Facts.

The report pegs the current market for ethnic-specific HBC products at nearly $1.9 billion, a 19% gain over 2001 figures. General-market HBC purchases ring up at about 3.5 times more than ethnic-specific, with this year’s general-market purchases expected to total over $6.5 billion.

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