Top 10 TV Web Sites - MSN TV Leads with 12.7M Visitors

In the lead-up to the Fall television premiere season, sites dedicated to specific hit shows drove traffic to network TV sites, as the overall TV category traffic rose 5% to 76.5 million visitorsaccording to comScore.  MSN TV leads TV sites overall with 12.7  million visitors, followed by Yahoo! TV with 9.8 million visitors and AOL Television with 9.6 million visitors.  ABC.com gained 78% increase to 8.1 million visitors. TVGuide.com, traffic increased by 50% to 4.3 million visitors in September.

Online video sites also continued to gain momentum as YouTube gained 9% during the month, reaching 20.8 million visitors.  Video site Metacafe gained 134% to 4.2 million visitors, representing the third biggest gainer for the month.  TopTVBytes.com experienced a 72% increase to 6.1 million visitors, representing the sixth top-gaining Web property for the month.

Top 10 TV Web Sites - September 2006 
Total U.S. Home, Work and University Internet Users

 

Aug-06

(000)

Sept-06
(000)

Percentage
Change

Total Internet : Total Audience

173,407

173,428

0%

MSN TV

9,336

12,737

36

Yahoo! TV

10,718

9,791

-9

AOL Television

8,515

9,637

13

ABC.COM

4,576

8,140

78

PBS

6,857

7,568

10

NBC Network

4,937

7,515

52

Discovery.com Sites

5,282

7,011

33

CBS Television

6,051

6,094

1

TV.COM

5,316

6,001

13

DIRECTV.COM

5,186

5,282

2

Source: comScore Media Metrix

Traffic to Entertainment news sites saw a 5% uptick in September, led by TMZ with 6.6 million visitors (up 8%), followed by People with 5.6 million visitors (up 18%).  Most notable within this category was the 930% increase to Vanityfair.com. The Lions Gate Entertainment Web property represented the biggest overall gainer for September with a 565% increase in traffic to 6.6 million visitors, driven primarily by traffic to www.hardcandymovie.com.

Nearly each of the top 10 general news Web sites experienced gains in September:   

  1. Yahoo! News led the pack with 35.8 million visitors 
  2. MSNBC had 27.3 million visitors 
  3. CNN registered 24.4 million visitors
  4. AOL News represented the biggest gainer within the top 10 news sites with 24.1 million visitors, a 19% increase versus August. 

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