Only 19% of U.S. Internet Users Access the Web from their Mobile Phone

29% of European Internet users (from France, Germany, Italy, Spain and the UK) regularly access the Web from their mobile phones compared to only 19% in the U.S, according to comScore Mobile Tracking Study for September, which reveals significant differences in the way that Europeans and Americans use the Web on their mobile phones. 

Of the countries examined, the highest mobile Web penetration is seen in both Germany and Italy (34% for each), followed by France with 28%, Spain with 26% and the UK with 24%. The U.S. figure of 19% is the lowest of the set.

Mobile Internet Penetration by Country - September 2006 
 (U.S., UK, French, German, Italian and Spanish Online Populations)

 

U.S.

France

Germany

Italy

Spain

UK

Online Population: Persons 15+ (000s)

152,698

23,980

32,085

17,389

12,281

29,589

% Online Population Accessing Web
from Mobile Phone

19%

28%

34%

34%

26%

24%

Source: comScore Networks – Mobile Tracking Study (October 2006)

The study found Nokia to be the leading brand of phone for those who regularly access the mobile Web across five of the six countries examined, capturing share ranging from 50% in Italy to 22% in France. Only in the U.S., where Motorola has the greatest share (2%), is Nokia pushed into second place, with a 17% share.

The comScore tracking study also determined that the major online portal sites represent the most popular online destinations among mobile Web surfers, with Google, Yahoo! and MSN leading the way.  However, the mobile Web sites set up by the phone operators, such as Vodafone, o2 and T-Mobile, are also proving attractive to mobile Web surfers, particularly in Europe. 74% of American mobile Web surfers access content from the leading online portals such as Google, Yahoo! and MSN compared to only 30% of Europeans.

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