Only 19% of U.S. Internet Users Access the Web from their Mobile Phone
29%
of European Internet users (from France,
Germany, Italy, Spain and the UK) regularly
access the Web from their mobile phones compared to only 19% in the U.S,
according to comScore
Mobile Tracking Study for September, which reveals significant differences
in the way that Europeans and Americans use the Web on their mobile
phones.
|
Mobile
Internet Penetration by Country - September 2006 |
||||||
|
|
U.S. |
France |
Germany |
Italy |
Spain |
UK |
|
Online Population: Persons 15+ (000s) |
152,698 |
23,980 |
32,085 |
17,389 |
12,281 |
29,589 |
|
%
Online Population Accessing Web |
19% |
28% |
34% |
34% |
26% |
24% |
| Source: comScore Networks – Mobile Tracking Study (October 2006) | ||||||
The study found Nokia to be the leading brand of phone for those who regularly access the mobile Web across five of the six countries examined, capturing share ranging from 50% in Italy to 22% in France. Only in the U.S., where Motorola has the greatest share (2%), is Nokia pushed into second place, with a 17% share.
The comScore tracking study also determined that the major online portal sites represent the most popular online destinations among mobile Web surfers, with Google, Yahoo! and MSN leading the way. However, the mobile Web sites set up by the phone operators, such as Vodafone, o2 and T-Mobile, are also proving attractive to mobile Web surfers, particularly in Europe. 74% of American mobile Web surfers access content from the leading online portals such as Google, Yahoo! and MSN compared to only 30% of Europeans.
