255% Increase in TV-title Video Downloads; iTunes Leads with 67% Share

Downloading TV programs from the Web is becoming more popular with consumers.  There was a 39% increase in subscription rentals of TV content and a 255% increase in TV-title digital video downloads between August 2005 and August 2006, according to NPD Group.  

For the year to date ending in August 2006, iTunes was the most popular paid video download site with 67% of video downloads. MovieFlix followed with 19% and CinemaNow was third with 9%.

TV on DVD genre shows 25% gain in 2006 with 9% of total DVD sales. According to The NPD Group, through June 2006 the DVD business increased unit volume sales by 4% over the first half of 2005; but that’s half the rate of growth that NPD saw last year. Overall TV-DVD accounted for 9% of home video sales in June, up from 7% the year before. The strongest sales growth rates for the TV-DVD categories came from: 

  • 48% : one-hour TV dramas, such as “Desperate Housewives,” “Lost” and “24”  
  • 36% : adult-animation category, such as  “The Family Guy” and “The Simpsons” 
  • 34% : science fiction titles
  • 7% : half-hour comedies

Source: The information in this release was sourced from NPD VideoWatch, a monthly tracking of consumer purchase, rental and downloading trends in the US, and the VideoWatch Consumption Study, a research report completed in Spring 2006 that measured consumer’s usage and attitudes towards various forms of movie and video entertainment.

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