255% Increase in TV-title Video Downloads; iTunes Leads with 67% Share
For the year to date ending in August 2006, iTunes was the most popular paid video download site with 67% of video downloads. MovieFlix followed with 19% and CinemaNow was third with 9%.
- 48% : one-hour TV dramas, such as “Desperate Housewives,” “Lost” and “24”
- 36% : adult-animation category, such as “The Family Guy” and “The Simpsons”
- 34% : science fiction titles
- 7% : half-hour comedies
Source: The information in this release was sourced from NPD VideoWatch, a monthly tracking of consumer purchase, rental and downloading trends in the US, and the VideoWatch Consumption Study, a research report completed in Spring 2006 that measured consumer’s usage and attitudes towards various forms of movie and video entertainment.