Consumer Electronics Gifts to Reach $21 billion this Holiday Season; MP3 Players Tops

Consumer electronics (CE) gifts will account for a 25% of all holiday gifts with revenues reaching $21 billion this holiday season, compared to $17 billion or 21% during the 2005 holiday season, according to Consumer Electronics Association.

Consumer Electronics (CE) - Holiday Gifts
  2006 Season 2005 Season
CE Gifts Revenue $21B $17B
Share of Holiday Gifts 25% 21%
Average Houselhild Spend on CE Gifts $195  
Source: Consumer Electronics Association
According to the survey, overall average household spending for the holidays (factoring in gifts, decorations, food, travel and other assorted holiday expenses) will be up 14% this year to $1,625. Of that, half will be spent on gifts and consumers will spend $195 on average for CE gifts.

As consumers tend to shop with a 'one for you-one for me' mindset during the holiday season, gifts for others only account for about half of the volume of sales in the fourth quarter.

MP3 players again topped the wish list among adults. The rest of the top 10 list included: all types DVD players/recorders, digital cameras, laptops and PCs, televisions, video game systems, cellular phones, camcorders and HDTV.

Rounding out the top three CE wish list items for teens were MP3 players, video game consoles and computers.

For more information on how to purchase technology for the holidays, visit www.myCEknowhow.com. MyCEknowhow.com is CEA's consumer based web guide to all things CE. Currently posted online are modules for digital imaging, digital televisions and MP3 players, all hot holiday items this season.

October 24, 2006 3:58 PM |

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