Mobile Messaging and Display Ads will Grow to $2.9 billion in 2011

Total advertiser spend on mobile messaging and display ads will grow from $1.4 billion in 2006 to $2.9 billion in 2011, according to JupiterResearch's US Mobile Marketing Forecast, 2006 to 2011. With a 76% penetration rate in the US, cell phones offer marketers a highly personalized platform for targeting consumers. 

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