Mobile Messaging and Display Ads will Grow to $2.9 billion in 2011
Total advertiser spend on mobile messaging
and display ads will grow from $1.4 billion in 2006 to $2.9 billion
in 2011, according
to JupiterResearch's US Mobile Marketing
Forecast, 2006 to 2011. With a 76% penetration rate in the US, cell phones
offer marketers a highly personalized platform
for targeting consumers.